Are Women The Best Target Market For Brands?

Well it seems to be so in a lot of different areas in the world.  The branding names are changing to reflect something that women will be more likely to buy.  Words such as Vogue, Mild, Topaz etc.  The goal they say of this is to convince women that smoking cigarettes like these are less harmful than calling it something else.

While the population of women that smoke is increasing, I’m not sure if you call it something else that they will tend to buy it.  However I have to agree that branding it towards women is a smart move on the tobacco companies part.

Just think of it when you think of alcohol.  Back in the 80′s Miller Lite came out and no man would be caught drinking Miller Lite.  But it literally opened to a whole new market for women.  It was an overnight success for them, making it ok for women to drink beer.

Now on the other hand I feel that a lot of companies have already done this.  Think of your Mistys and Virginia Slims.  No offense but I as a man have ever walked in and said, “You know what I think I will take the Misty’s instead of Parliaments”.  I just don’t see that happening.

Just as it is cliche to not drink Zima if you are a guy or wine cooler for that matter it is not cool to smoke Misty’s if you are a guy as well.  But on the side of the women they can pretty much do whatever they please in terms of alcohol beverage choice and cigarette brand and all would not think twice.

All this talk of alcohol and cigarettes has gotten me to thinking….I think I am going to make myself a cosmopolitan and go on the back porch and light a candle and turn on my favorite Sade tunes…..Just kidding. I will probably go and grab a parliament, a cold Bud and put on some Pantera.

Until Next Time.